French born Jimmy Taverniti redefined the influence of "American vintage style" in Europe during the 1980's. Jimmy interpreted this signature style fusing sophisticated fabrications with intricate attention to detailing and construction on denim. In 2004, his love for vintage jeans brought him to Los Angeles where he joined forces with jean guru Paul Guez and launched his high end contemporary denim collection “Taverniti So Jeans.”

A favorite among celebrities, Taverniti So Jeans are a perfect combination of sexy sophisticated Italian fits with the worn out used look of American vintage. His creative philosophy for this particular collection is “how to turn new in to old.” All of the fabrics Jimmy uses are carefully analyzed before being integrated into his line. Silk, denim and leather are among his favorites. Indigo dye, natural pigments, and random discoloration are some of the effects that have been pioneered by Jimmy for the Taverniti So Jeans collection. The styling is "vintage chic". Each pair of jeans are intentionally finished with the worn "patina". Casual yet elegant, Taverniti So Jeans continues to evolve the collection this year with the heritage of an All-American vintage aesthetic.

Jimmy feels that a cleaner sophisticated look is what’s to come. Darker hues of Indigo with simple rinses and silicone washes as well as a lot of black and safari greens is what Taverniti So Jeans is concentrating on. “Skinny straight bodies for bottoms is the only thing we’ll see on the streets in a few months, I couldn’t give them away a year ago” when his entire denim collection was solely variances of the skinny jean. Taverniti So Jeans will be focusing on various back pocket stitching that will tie back to his different denim bodies (boot, slim boot, straight, and skinny leg openings).