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GREAT DENIM FOR THE MASSES
True Religion Brand Jeans was established in December of 2002 by husband and wife designers, Jeffrey and Kym Lubell with the goal of taking denim in a refreshing new direction. The combined his love of classic rock and her love of hip-hop and R&B to produce a trend setting line made to exceed consumer’s expectations of denim apparel. The Los Angeles based premium denim company has become known for its intense attention to detail: from the fashion-forward seams, to the remarkable embroidery and innovative hand-sanded vintage washes. True Religion has amassed an impressive list of celebrity enthusiasts including Kate Beckinsale, David Beckham, Sarah Chalke, Courteney Cox, Gary Dourdon, Faith Evans, Tom Ford, Jennifer Garner, Heather Graham, Kate Hudson, Angelina Jolie, Donna Karan, Heidi Klum, Nick Lachey, Jennifer Lopez, Freddie Ljungberg, Madonna, Chad Michael Murray, Gwyneth Paltrow, Brooke Shields, Jessica Simpson, Jada Pinkett Smith, Gwen Stefani, Justin Timberlake, Usher, Bruce Willis, the Wayans Bros., and the Cast of Desperate Housewives.
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